With over 18,000 participants and more than 340 partners since 2003, Just Move It (JMI) is the HNCP national campaign leading the path to promote physical activity for American Indians and Alaska Natives. JMI successfully engages communities toward an ambitious goal: to get 1 million American Indians and Alaska Natives moving.

Preventable chronic diseases, such as diabetes and heart disease, are hitting Native populations at staggering rates. By expanding physical activity as part of a community lifestyle, a foundation of wellness can be built to fight this trend.

Most physical activity campaigns motivate individuals and their choices. JMI’s innovative model builds a greater momentum by tapping into the strength of entire communities as partners. Many Native communities have less access to ways for people to stay physically fit. JMI partners are boldly turning obstacles to opportunities by creating local programs, designing access, resources, classes and events to reach every individual for change.

JMI partners access a strong network of resources and support from the campaign website justmoveit.org. The site offers partners guidance and a structured template of tools. JMI helps make core planning and design easy so partners can take time to creatively tailor events to their communities.

Visit justmoveit.org to see how Native groups are already sparking success and how to join the hundreds of sparks across the nation to build physical fitness.